Qatar Airways Marketing Strategy Case Study Example | Topics and Well Written Essays - 3500 words

Qatar Airways Marketing Strategy - Case Study Example Brand Management as a marketing strategy was started by Procter & Gamble. It seeks to increase the perceived value of the product or service to the customer, and effect a corresponding increase in sales. A good brand name should be-- legally protectable, easy to pronounce, easy to remember, easy to recognize; attract attention, suggest product or service benefits or suggest usage, suggest the company or product/service image, and distinguish the positioning of the product or service relative to the competition. (Wikipedia)In this age of globalization, Nation Branding has become a strategic marketing approach for many industries including the airline's industry.The inventor of Nation Branding in its modern form is Singapore's, Lee Kuan Yew. He defined what Singapore was, promoted it worldwide, and introduced a set of values and discipline for Singapore's citizens, using advertisements to help educate the population. Nation Branding is practiced by many states, including the United Sta tes and the United Kingdom, South Africa, New Zealand, and most Western European countries. Developing economies also use Nation Branding to create more favorable conditions for foreign direct investment, tourism, trade and diplomatic relations with other countries. Almost majority of international airlines use Nation Branding, such as— British Airways, Canadian Airlines, Singapore Airlines, Siberia Airlines, Japan Airlines, Qatar Airways, Philippine Airlines, Saudi Air, Gulf Air among others. Nations have become brands when for decades, researchers have studied â€Å"country of origin.† When there are two products labeled â€Å"Made in Mexico† and â€Å"Made in Japan,† consumers will consistently choose the â€Å"Made in Japan† product.. In 1998, a British marketing consultant named Simon Anholt took this concept a step further. He wrote an article in a trade journal, arguing that places and nations themselves are brands. Anholt received numerous calls from officials around the world seeking his services. In the world of nation branding, flags become logos, national anthems advertising jingles. When customers buy a pair of Calvin Klein jeans they are not just buying a few pounds of denim, they are buying the Calvin Klein experience. Simon Anholt said nation branding works the same way. (Weiner, 2006) According to Anhold, countries have reputations and

Individual Rights and Climate Change Essay Example | Topics and Well Written Essays - 6250 words

Individual Rights and Climate Change - Essay Example According to the research findings climate change will have major impact on people all over the world. Majority of the world’s population is susceptible to threats such as interruptions to water supply; raise in the severity of hurricanes, floods and famines, coastal erosion as a result of sea level increase; and to harmful human health effects, for instance, by means of an increase in the range as well as spread of disease. The effects of climate change are also a specific concern within the Asia Pacific region. In accordance with the fifth report from the â€Å"Working Group on Climate Change and Development, Up in Smoke? Asia and the Pacific released in November 2007†, the human drama of climate change will mostly be carried out within Asia, where more than 52 percent of the world’s entire population - more or less 5 billion people - lives. While responding to climate change, governments have conventionally tackled it as an environmental issue or more recently , as a fiscal one. Up until now, the communal as well as human rights inferences of climate change have little awareness. Yet the human costs of climate change openly intimidate basic human civil rights; â€Å"rights to life, to food, to a place to live and work, rights that governments have an obligation to protect†. One UN official states that global warming as well as severe weather conditions may have disastrous effects on the human rights of millions of individuals. Eventually, climate change may have an effect on the very right to life of a number of individuals; nations have a responsibility to prevent and deal with some of the â€Å"direst consequences that climate change may reap on human rights† (Godrej, 2006, p. 39). Equity concerns as well take place within the climate change perspective due to its inconsistent effect on already susceptible individuals as well as communities (Alston et al, 2007, p. 66). As said by the UK Secretary of State for the Environme nt, communally, climate change creates intense queries of impartiality and justice â€Å"between generations, between the developing and developed worlds; between rich and poor within each country† (McAdam, 2010, p. 62). The test is to discover a reasonable allocation of tasks as well as human rights. States have a positive responsibility to safeguard individuals against the danger created for civil rights by climate change, irrespective of the causes. The most successful way of easing this is to implement a civil rights based approach to strategy as well as governmental reactions to climate change; an advancement that is normatively supported by global civil rights values and that is aimed at encouraging as well as defending human rights (O’Brien et al, 2010, p. 43). Second part of this paper focuses on the human rights aspects of climate change. Particularly, it tries to find out how the human rights enclosed within the major global mechanisms are in jeopardy by the effects of climate change. Third part then goes on to focus on what responsibilities are imposed on countries, in both global as well as domestic regulation to act in response to these threats. Fourth part focuses on how nations may accomplish their human rights responsibilities, in the perspective of climate change reactions; arguing that a civil

Activities in India Essay Example for Free

Activities in India Essay The development process of CSR strategy in Indian |Banking Sector can be divided into 4 phases. During 1920’s the CSR activities in financial sectors are mainly motivated by charity and philanthropy which does not have a clear planning or message towards society. Between 1914 and 1960 the financial sectors become more concerned over ethical responsibilities and social development to become a good corporate citizen. During early stage of 1970’s the financial sectors become more concern over the legal responsibilities by following rules and regulations while carrying out business activities. After 1980 the Indian financial organisations combine CSR into a understandable and sustainable business Strategy. Analysis of CSR Activities of Indian banking companies At present banking sectors are under immense pressure from investors, share holders, NGO’s to perform the business in more on ethical and responsible way(Bhattacharya 2004). But in Indian Banking sectors CSR activities are considered to be on the lower side while comparing other countries and the government has not adopted any rules and regulations for carry out CSR. The Reserve Bank of India who controls all banks of India sense that the CSR activities in both public sector and private sector banking are lacking while compare to other countries. In order to improve the CSR activities in Banking Sectors the RBI issued a notification on 2007, advising all banks to improve the CSR activities by helping the cause of sustainable development with full cooperation from boards. The RBI also advised all banks to combine the environmental and social concerns in their business activities which will have a positive effect on stake holders and society Even though lot of Indian banks are still not considered CSR seriously, Some Public and private banks like SBI, SIDBI, Punjab National Bank, ICICI Bank, HDFC Bank, Union Banks, etc. are doing some good initiative as a part of CSR . While carrying out CSR activities the key areas Indian banking sectors considered are environment and community. Some of the recent CSR initiatives provided by different banks in India are listed below. Environment To make an appeal in environmental and ecological interest, energy efficient buildings are provided by Reserve Bank of India also to decrease the substance which cause harm to ozone layer some of the air condition plants are replaced by RBI in various banks. Small Scale Industries which are involved in energy saving projects are provided by Small Industries Bank In India(SIDBI) which will encourage them to perform well. State Bank of India(SBI) is providing an innovative approach towards CSR by introducing â€Å"Green Banking†. The green banking is concerned with sustainable and ethical banking. The main purpose of green banking is to increase the awareness of environmental friendly programme and to reduce the carbon foot print which effects the environment negatively. The green channel counter method has been adopted by SBI to change their branches to paperless which is a good policy against deforestation. To prevent pollution and to increase recycling procedure, SBI has Started â€Å"Panet Earth† which helps the society in reducing the waste and to preserve water and energy. Community As child labour is one of the major problems faced by India, the children below 14 years who are from low income group are provided with free education by ICICI bank. This bank also provides various awareness programs on HIV/AIDS. With the Support of NGO’s the Punjab national banks are implementing various technical programmes for better education to people from rural areas and also they are providing â€Å"micro credit policy† which helps the society in increasing income level and reducing unemployment. To help in increasing local economy, more than hundred villages are adopted by Bank of Baroda (BOB). Some of the small commercial banks are also undertaking various CSR activities like blood donation, health camps, welfare activities of students, self employment opportunities, etc. The Impact of CSR on Indian Banking Sector According to research conducted by Pava and Krauz(1996)there is positive relationship between CSR and Financial performance of the organisation. On the other side some researches from Hopkin and cove(2003)proved that there is chance of negative impact on share price and brand image on organisations as a result of socially irresponsible practices and bad CSR strategies. According to the survey conducted by Bihar and Pradhen (2011) CSR has positive impact on performance and image of the bank. For example, ICICI one of the leading Indian Commercial Banks was able to improve the brand image and profit of the business with fine CSR strategies. So the CSR activities will help to improve the performance of the bank by giving the banks good brand image. By less consumption of office stationeries, energy and water operational costs of the organisations can be reduced, helps to maintain good relationship with the stakeholders, by adopting eco friendly products health hazards of the employees can be reduced. Thus it can be said that the CSR activities help the banking sector to perform the business with Legal and Ethical responsibilities there by making the organisation a good corporate citizen.

The Quest of the Holy Grail Essay -- Analysis, Galahad

Galahad was a Knight of the Round Table of Arthurian legend. He is almost always portrayed as the pure knight, and for this he is rewarded with the Holy Grail. He is mentioned in many writings in history including 12th century Cistercian monk writing The Quest of the Holy Grail, Sir Thomas Malory’s Selected Tales of King Arthur and his Knights, and Alfred Lord Tennyson’s Sir Galahad. After reading the next several pages, one should begin to understand the similarities and differences portrayed in these writings, along with some others. The reader will explore how Galahad resists temptation, his quests including the Holy Grail, any romantic encounters including God, and how the writings presented may contradict. After completing the reading the reader should be able to note in what ways Galahad is similar or different in early and modern writings. The first writing selected is The Quest of the Holy Grail. An unknown author wrote this selection though believed to be a 12th century Cistercian monk. As the title implies the main story is in fact the spiritual quest for the Holy Grail. The Holy Grail in this case being the platter from which Jesus Christ served bread at the Last Supper. The Grail is full of many rewards to whoever achieves it including eternal life, and the ability to heal some ailments. Galahad is first presented in this novel by three nuns, â€Å"a youth so fair and so well-made that it was hard indeed to find his peer (Quest 33).† Lancelot then knights him unbeknownst of who he is. A few pages later, a quest is presented to Arthur and his Knights. It is a sword inlayed into a stone, with gold writing that reads, â€Å"none shall take me hence but he at whose side I am to hang. And he shall be the best knight in th... ...alahad is portrayed still as a noble knight, however not that of the Lord, instead a Pagan. Galahad is also similar in age to Lancelot and Arthur, therefore making it seem that the reference of Lancelot being Galahad’s father is nonexistent. There is also no Grail quest, and thus eliminates the motive of God that drives Galahad in all other writings presented. In conclusion, Galahad is portrayed in the presented writings as pure, and the knight of God, for whom the Grail is saved. Throughout the selected readings, there are remarkable similarities showing this, however very few differences. As noted, Galahad does endure many tasks, and resists many temptations of sin. The reader should now have a better understanding of how Galahad is presented in early and more modern works, including each author’s depiction, and the qualities, which they entitle to Galahad.

Playing Beatie Bow Essay

What does Abigail learn about the importance of the family? Discuss how Ruth Park represents her characters and ideas about the family using (3) novel and language techniques In the novel Playing Beatie Bow by Ruth Park, the protagonist Abigail learns about the importance of the family. She is a headstrong fourteen-year old girl who has had troubles in her own family, but when she is transported to the Rocks, 1873, and meets the Bow family, she realizes her selfish ways. From her experiences with them Abigail learns that in any situation every family member, including herself, must demonstrate the key elements of keeping a family together. These include love, forgiveness, support and understanding. Ruth Park uses many techniques that illustrate the main theme of the novel – how Abigail learns about the importance of the family. In Playing Beatie Bow Abigail learns that love and forgiveness are vital elements in keeping a family together. Abigail is an unforgiving child, especially towards her divorced parents. To Abigail, â€Å"her father was a king† and the metaphor emphasizes how much she adores him. However when her father â€Å"went off with another lady†, Abigail is so outraged that she hits him and refuses to forgive him. Abigail’s unloving attitude was causing the family to fall apart, and she realizes this with â€Å"sickish surprise† when she meets the Bow family in 1873. Gibbie Bow is an ill boy; a â€Å"self-important little monster† to Abigail. The metaphor emphasizes Abigail’s dislike for â€Å"unlovable and obnoxious† Gibbie, so when she realizes â€Å"Dovey’s devotion to the child, her sleepless nights and endless patience†, she is hit with â€Å"embarrassed astonishment†. The continuous descriptive language emphasizes the shock Abigail feels when she recalls her own attitude towards her family compared to the loving and forgiving Bows. When she returns to her own time, Abigail forgives her parents and realizes how much she loves them. She displays love and forgiveness which she has learnt from her experiences with the Bows. Another lesson Abigail learns about the importance of the family is that families support each other in hard times. The Rocks in 1873 is a dangerous world where many die from diseases or war. Abigail’s time is â€Å"paradise compared with Beatie’s own time†, and the metaphor emphasizes how harsh the living conditions of 1873 are. The Bowsâ€℠¢ mother passed away Dovey, still a young lady, devotes herself to the Bows and Abigail as if she were a mother. Mr. Bow suffers mental issues due memories of his wife’s death and when he drinks alcohol and goes mad he  says: â€Å"I dunno if I’m on head or heels†. The author includes the Scottish idiom to emphasize the Bows’ unsophisticated language as well as the helplessness of Mr. Bow. He cannot play his role as a father properly, so at fourteen years old Judah begins to earn money as a sailor, looking after the family like a father. The Bows and even Abigail rely on him and seem to â€Å"absorb vitality from him†. Park has used the metaphor to show how trustworthy and supportive Judah is. Abigail learns from and even joins in with the Bows as they support each other in this cruel world, each playing their role to keep the family together. Abigail learns the importance of understanding in a family from her experiences with the Bow family. Whe n her father leaves, Abigail is too â€Å"wrapped up† in her own problems to comfort her mother even though Kathy was just as troubled. The author uses the metaphor to accentuate Abigail’s inconsideration towards others’ feelings. The â€Å"precious† Gift is an ability only Bows own, and as Abigail has a role in preserving it, she is kept from escaping 1873. At first she believes it is â€Å"absolutely repulsive† and refuses to stay, but as she feels closer to the family she begins to understand the importance of the Gift to the Bows. Later Abigail plays her role by saving Gibbie and Dovey from â€Å"bluish tongues of flame† in a fire. The use of personification of the flames emphasizes the frightening experience of the fire and Abigail’s will to risk her life to save Gibbie. By having to accept her role with the Gift, Abigail learns about understanding and being unselfish towards her family. In Playing Beatie Bow, Ruth Park illustrates the lessons Abigail learns about the importance of the family. Although she was selfish and unforgiving at the beginning of the novel, through her experiences with the Bows Abigail learns to display the key elements in keeping a family together. She learns how to love, forgive, support and understand her family, and this allowed her to mature and realize the importance of a family.

Nathaniel Hawthorne s Young Goodman Brown - 894 Words

1) In 175 words or more, take two of the romantic characteristics we discussed in class and explain how they are demonstrated in at least two of the stories we read. In â€Å"Young Goodman Brown†, I found several romanticism characteristics to be in this story. One being, the emphasis on feelings and emotions. Nathaniel Hawthorne writes, â€Å"The cry of grief, rage, and terror was yet piercing through the night, when the unhappy husband held his breath for a response.† The cry of anguish and pain are very applicable to the protagonist idea in this story. Brown also expresses feeling when he doesn t want to leave his wife Faith, but he feels that it s his role to go because of his families past. He doesn’t want to go, but in a way, he does. This is him showing feelings because, he expresses to his wife, that he doesn t want to go. I also found emphasis on an individual to be another characteristic. The story is highly revolved around one person, about a man who m ust fight through trials and problems to adapt to the new world around him. I think it shows individualism because its just based on one person instead of multiple. In Rip Van Winkle, the romantic characteristics that stand out are: use of imagination, and a deep love for nature. The enchanted sleep is very imaginative, because when he goes to the woods, he drinks a heavy liquor and ends up falling asleep for 20 years. He wakes up and returns to his village, and everything is different. He doesn’t recognize the town orShow MoreRelatedNathaniel Hawthorne s Young Goodman Brown1543 Words   |  7 PagesIn Nathaniel Hawthorne s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man s conflict between good and evil. This analysis will break down the techniques that the author uses to critique the puritan society and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting thanRead MoreNathaniel Hawthorne s Young Goodman Brown1065 Words   |  5 PagesWhen it comes to the topic of Nathaniel Hawthorne’s Young Goodman Brown, most of us will readily agree that duplicity is a major theme in the piece, or the idea of different versions of reality. Where this agreement usually ends, however, is on the question of whether Hawthorne is implying that man is inherently evil. Whereas some are convinced that Young Goodman Brown was good until tainted by the Devil, others maintain that he was evil from the beginning and was completely aware of the evil heRead MoreNathaniel Hawthorne s Young Goodman Brown905 Words   |  4 PagesThough Nathaniel Hawthorne is an author of many great works, his short story â€Å"Young Goodman Brown† still stays relevant because it has themes and subjects that are relatable in today s world. In the story â€Å"Young Goodman Brown,† Good man Brown leaves his wife Faith, to go into the woods near Salem to have a meeting with the devil. Appearance vs. reality is shown in â€Å"Young Goodman Brown† through the plot, the character of Goody Cloyse, and the symbol of the maple staff. The characterRead MoreNathaniel Hawthorne s Young Goodman Brown1312 Words   |  6 PagesWithin Nathaniel Hawthorne s short story Young Goodman Brown (p.317), Young Goodman Brown travels through a dark and mysterious forest late at night. Ignoring the pleas of his pure wife Faith, he ventures deep into the woods with many dangers around him, only to emerge in the morning a changed man with bewildered views on his own Puritan life and the Puritan community around him. At the cause for this change in mindset, the dream of an old man symbolizing the devil appears, showing him the communityRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1274 Words   |  6 PagesIn Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† the devil says, â€Å"Evil is the nature of mankind† (â€Å"Young† 627). Since Adam and Eve ate the forbidden fruit and attempted to hide conceal their sin from God, humans have tried to hide their sin from others. Although ever yone sin is human nature, everyone has a different reaction to sin. While some acknowledge sin, others ignore it. In Hawthorne’s other short story, â€Å"The Minister’s Black Veil,† Father Hooper wears a black veil to represent the sin heRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1449 Words   |  6 Pages â€Å"Young Goodman Brown† is a short story that is filled with symbols and mystery. Nathaniel Hawthorne provides plenty forms of symbolism for readers to digest. Hawthorne displays strong faith as the greatest virtue for a man or woman, and when the faith is compromised, one can be filled with skepticism and uncertainty towards the rest of the world. The story begins as a conventional allegory, creating the expectation that the characters will be able to consistently display the abstractions they symbolizeRead MoreNathaniel Hawthorne s Young Goodman Brown1695 Words   |  7 Pagesstory, Young Goodman Brown, by Nathaniel Hawthorne is set in Puritan New England. Hawthorne uses symbolism, description, scenery, and Goodman’s journey to illustrate and symbolize the battle of good versus evil. In the first scene, we see how Young Goodman Brown leaves his wife, Faith, to start on his â€Å"evil† journey through the woods. Though Faith asks him to stay with her, he chooses to continue on even though he knows the evilness lies ahead. As the story continues, we see how Hawthorne uses FaithRead MoreNathaniel Hawthorne s Young Goodman Brown1492 Words   |  6 PagesIn Nathaniel Hawthorne’s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man’s conflict between good and evil. This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting than NathanielRead MoreNathaniel Hawthorne s Young Goodman Brown2532 Words   |  11 PagesNathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† demonstrates how Goodman Brown leaves his wife, Faith, to do an errand within the woods with a man that is believed to be the devil. During the time period in which this took place, the 1620’s, many of the people from the village were practicing Puritanism. Puritanism is an intense practice of religion retrieved from Protestants, only removing its Catholic influence. When Goodman Brown entered the woods to meet the devil, he soon turned intoRead MoreNathaniel Hawthorne s Young Goodman Brown1975 Words   |  8 PagesNathaniel Hawthorne, is the author of the short story â€Å"Young Goodman Brown,† that was written in 1835 (Baym 370). Hawthorne was born in Salem Massachusetts on July 4th, 1804. Hawthorne’s ancestors were of the Puritan descent, and among the first settlers of Massachusetts (Baym 370). During his teen years, Hawthorne was reading stories by British novelists Henry Fielding, Tobias Smollet, and Sir Walter Scott. When he was sixteen he wrote his sister of wanting to become an author and relying of support

My Life And Admiration For The Healthcare Field - 998 Words

My passion and admiration for the healthcare field began during my teenage years, when I was diagnosed with rheumatoid arthritis—a chronic, autoimmune disease affecting various joints throughout my body. As I went through years of treatment, my physician and other medical professionals were instrumental in helping me to maintain a positive attitude after my diagnosis. Their care was the impetus for my future goals, as I saw the genuine goodness that they felt from helping others. As a result of all the medical help and emotional support that I received from these medical providers throughout my youth, I have chosen to pursue a career in the service of others through the public health field. Confronting the experience of being diagnosed with rheumatoid arthritis at a young age and the subsequent years of treatment that went along with it taught me how to take better care of my body and to improve my well-being. This has led to an additional passion of mine—to find innovative ways to encourage individuals to become more engaged in their own health and the health of significant others in their lives. Through public health, changes in an individual can lead to constructive, health-related lifestyle modifications in the community. Throughout my undergraduate years, I have volunteered and subsequently worked at a hospital as a patient transporter. That role allowed me to gain much experience regarding healthcare policies and regulations in action. My work experience at aShow MoreRelatedThe Importance of Preventative Medicine1308 Words   |  6 PagesEvery decision a person makes in this life has an effect on their health. It may be going for a jog or choosing fast food for lunch; participating in a triathlon or buying a package of cigarettes. Many decisions people make are without any knowledge or regard of the health impact, such as driving a car, using a cellphone, or jumping in Mirror Lake. 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The field of orthodontics has many challenges, but it is the occupation I want to pursue as a career. I chose to become a dentist when I was a junior in high school. At the time, I came across a Twitter account where a student from England was documenting his journey in dental school. I was fascinated by how hands on dental school was through his pictures. I saw that the road to becoming a dentist was hard, but I felt like I could take on that challenge. During my senior year in highRead MorePersonal Statement : Becoming A Dentist1350 Words   |  6 Pagesorthodontist. The field of orthodontics has many challenges, but it is the occupation I want to pursue as a career. I chose to become a dentist when I was a junior in high school. At the time, I came across a Twitter account where a student from England was documenting his journey in dental school. I was fascinated by how hands on dental school was through his pictures. I saw that the road to becoming a dentist was hard, but I felt like I could take on that challenge. During my senior year in highRead MoreA Research Study On Nursing School873 Words   |  4 Pagesand medicine did not fade. She worked in a hospital for several years while taking care of 3 children on her own. She then got her master’s in Healthcare management where she then pursued a career in clinical research. Within 4 years she became a level 3 clinical research associate where she will potentially become a Clinical research director of all CRA’s. My mother knew that helping people with illnesses was her passion and though she did not finish nursing school, she was not about to let that stopRead MoreThe Ethics Of Temple University School Of Medicine885 Words   |  4 Pagesprofessionals to provide expedited, yet compassionate care. 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In addition to possessing these characteristics, my interest in physical therapy comes fromRead MoreMy Experience At A Young Age996 Words   |  4 Pagesbecame aware of my passion for people. I spent long summers volunteering at nursing homes, and working with friends to do constructive projects around the community. During my teenage years I was well-known for my loving spirit and compassion for people. I was a problem solver and as well the go to person for family and friends. This passion continued throughout my teenage years, as I volunteered at the Department of Veterans Affairs, assisting disable vets. B y the time of adulthood, my love for people